FOR MSPS AND IT RESELLERS

MAKE MORE
MONEY.

You know the SOC and the NOC. It's time to build a Revenue Operations Center to systemize customer acquisition, expansion, and retention.

Limited early-access cohort
Gaming monitor displaying ROC ON
Sick of paying too much money on leads that never materialize or campaigns that don't produce? It's time to build a data-driven system to acquire, expand, and retain clients.
The solution

One orchestrated revenue motion across sales, marketing, and customer success.

ROC ON ingests every sale and invoice line item, maps purchase history to product and service categories, identifies and quantifies expansion opportunities, and alerts sales representatives when action is necessary to drive growth.

Sales

Reps work a prioritized queue of net-new prospects, expansion plays, and hardware refreshes, all sourced from the same customer data and ranked by revenue impact.

Marketing

AI-segmented lists drawn straight from your customer data. Templated campaigns. End-to-end engagement tracking that connects marketing spend to pipeline.

Customer Success

At-risk signals from SLA, MTTR, and ticket telemetry surface before renewal. Customer 360, adoption gaps, and health scoring keep the book healthy.

Expansion Opportunity

Find revenue in the customers you already have.

Nothing is more frustrating than when a customer purchases tech from a competitor they could have bought from you. ROC ON's adoption matrix maps every customer against every product and service category, so you can instantly see what accounts are missing what.

  • ✓ Quantify revenue and profit opportunity within your customer base
  • ✓ Quantify expansion revenue and profit opportunity for each customer
  • ✓ Click-to-filter on adoption gaps; save and share segments across the team
Outcomes ROC ON can deliver

Built to move the metrics that decide growth.

115%
Net revenue retention target, vs. typical IT provider 75–90%.
70%
Of forecasted hardware refresh pipeline closed before competitors call.
<30s
To answer “how's the book doing?” via AMP AI, vs. days for a custom report.
Hardware Refresh Opportunity

Quote the refresh before a competitor does.

ROC ON tracks every hardware purchase across the book and forecasts the refresh-due date per asset using last-purchase data and configurable lifecycle rules. Each asset is categorized as overdue, due-soon, or healthy, with estimated deal value attached. Refresh pipeline surfaces as a leadership KPI on the main dashboard and as urgent tasks on the per-rep view.

  • ✓ Set the lifecycle for hardware replacement
  • ✓ Quantify revenue and profit opportunity for refreshes
  • ✓ Receive notifications when a refresh is coming soon
Enable the Sales Team

Provide every rep valuable sales intel.

Personalized per-rep dashboards show expansion opportunity, refresh opportunity, revenue history, and more. Alerts notify the rep to take the right action at the right moment.

  • ✓ Per-rep dashboards and Customer 360 profiles for every account
  • ✓ Configurable alerts for net-new, expansion, refresh, and at-risk signals
  • ✓ Alerts and customer context delivered directly inside Microsoft Teams
Real-world example

How it plays out for a real IT provider.

A walk-through of what ROC ON uncovered for a MSP/VAR hybrid company.

Outcomes
1

Uncovered $71M in revenue and $30M profit expansion opportunity.

Pine Cove Consulting identified significant opportunity within their customer base even when tuning the expansion opportunity by only looking at products and services sold to 3+ customers in the last 18 months.

2

Identified $2.7M in refresh opportunities.

Set a custom refresh cycle for sold products depending on the type of hardware and identified significant opportunity for refresh within the customer base.

3

Enabled all sales representatives with actionable intel.

Provided visibility for every sales representative to what their assigned customers have purchased, have not purchased, and what is overdue for a refresh.

4

Set revenue alerts for expansion, refresh, and closed invoices.

Set alerts that are delivered directly to individual sales reps and Teams channels to encourage action to capture more revenue at the right time.

The result

$73.7M in revenue opportunity uncovered across 800 customers. Every rep enabled with the intel to act. Alerts wired straight to Microsoft Teams. One Revenue Operations Center.

How it works

Four steps from your data to revenue.

ROC ON connects to the systems you already run, ingests your sales and operational data, categorizes every customer and asset, and turns the result into prioritized actions for your team.

01

Connect

Connect ROC ON with your PSA, billing system, and CRM. Integrations on the roadmap include ConnectWise, Datto Autotask, HaloPSA, QuickBooks, and Xero.

02

Ingest

Every customer, contact, opportunity, sale, invoice line item, and asset record flows into one Revenue Operations Center.

03

Categorize

The adoption matrix maps purchase history to product and service categories. Hardware lifecycle is forecasted. Customer health is scored.

04

Act

Reps work a prioritized queue of expansion, refresh, and at-risk plays. Alerts arrive directly in Microsoft Teams.

Ready when you are

Request early access

Limited early-access cohort for IT providers ready to operationalize revenue.